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ENCINITAS4EQUALITY
GRAPHIC DESIGNER
Created the logo for the nonprofit organization Encinitas4Equality and designed merchandise, posters, and graphics to be spread all across San Diego.
My first project involved creating their signature logo "E4E". I brainstormed with the founders and members of the Encinitas community to produce the logo used today. A few of the many renditions are pictured below (eventually settling on the brown and black logos).
MERCH DESIGN
The next step was to translate these logos on merch. Using Adobe Illustrator, I curated the designs on water bottles, shirts, hats, yoga mats, stickers, and masks. I also included a color palette to help maintain a more cohesive theme throughout the organization.
This merch is helping to:
• Fund $24,000 in scholarships for San Diego college-bound students
• Support the opening and operating costs of the Encinitas4Equality Multicultural Center, home to more than 35+ BIPOC vendors
• Cover costs of BIPOC consultants who lead Diversity, Equity & Inclusion workshops for teachers and our community
• Maintain a space to tutor local low-income students
...and more!
Logo on the back of a car
More merch
In the end, one of the most rewarding experiences was driving through my hometown and seeing my logo on bumper stickers, shirts, and a storefront sign. Being only 16 at the time, I had never seen my art extend so broadly, especially to a community that I so deeply value.
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