Created the logo for the nonprofit organization Encinitas4Equality and designed merchandise, posters, and graphics to be spread all across San Diego.
My first project involved creating their signature logo "E4E". I brainstormed with the founders and members of the Encinitas community to produce the logo used today. A few of the many renditions are pictured below (eventually settling on the brown and black logos).
The next step was to translate these logos on merch. Using Adobe Illustrator, I curated the designs on water bottles, shirts, hats, yoga mats, stickers, and masks. I also included a color palette to help maintain a more cohesive theme throughout the organization.
This merch is helping to:
• Fund $24,000 in scholarships for San Diego college-bound students
• Support the opening and operating costs of the Encinitas4Equality Multicultural Center, home to more than 35+ BIPOC vendors
• Cover costs of BIPOC consultants who lead Diversity, Equity & Inclusion workshops for teachers and our community
• Maintain a space to tutor local low-income students
Logo on the back of a car
In the end, one of the most rewarding experiences was driving through my hometown and seeing my logo on bumper stickers, shirts, and a storefront sign. Being only 16 at the time, I had never seen my art extend so broadly, especially to a community that I so deeply value.